Don’t shop for auto insurance before you know what you’re shopping for

"Don't worry, your homeowner's policy will cover me."

Q: Just bought my first car, at a price I’m happy with. I shopped around, took advantage of 0% financing, even remembered to walk away when the first dealer hardballed me. Christ, now I have to buy insurance?

A: Yes, even if you look both ways at every intersection and keep your hands perpetually at 10 and 2. If you’re going to operate a lethal piece of machinery, your state requires you to get covered. Considering you might cause hundreds of thousands in damages, better to pay $100 or $200 a month and let the insurer cut any six-digit check. Drive uninsured and you’re looking at fines of up to $1700, which isn’t exactly building wealth.

Q: I see Progressive commercials every day, they must be good. I’ll buy from them.

A: Don’t marry the first person you date. Compare rates at a clearinghouse like NetQuote. Don’t go to Insure.com, which looks like a clearinghouse but is owned by GEICO. Not that GEICO’s bad, but shop around.

Look, one insurer’s policy is basically identical to the next. The big differences are in the coverage limits and deductibles.

Q: Excuse me, “coverage limits”? “Deductibles”?

A: Oh, right. You’re a product of the American educational system and never learned this.

Your policy covers different types of scenarios (e.g. you injure someone, you wreck someone’s car) and part of your monthly bill goes to each.

About one-third of your policy is for bodily injury coverage, expressed as a pair of figures (e.g. $100,000/$300,000.) Which means if you injure someone, your policy pays up to $100,000 per injured person, $300,000 per accident. If you get sued, your legal fees are also covered up to the latter number. Coverage limits on this can range from $15,000/$30,000 to $300,000/$500,000. Obviously the greater your coverage, the more you pay. $100,000/$300,000 is a happy medium between underexposure and overkill.

Q: I asked you what a deductible is. Should I just go to someone else’s blog?

A: If you’re in a crash, it’s the designated amount you have to pay out before your insurance kicks in.

About another third of your policy goes toward collision insurance. Say you carry a $500 deductible here, and you cause $6000 in damage. The insurer pays $5500, you pay the rest. You choose your deductible – 0, $100, $250, $500, $1000. The higher it is, the cheaper your premia.

Q: So should I save money and assume I won’t get in an accident, or pay more so I can breathe more easily?

A: Say you pull out of a parking space and hit someone’s bumper, causing $377 worth of dents and scratches. If you have no deductible you pay nothing, but your rates will rise. In the same situation with a $500 deductible, you’ll pay the whole shot. You’re also probably not going to tell your insurer.

With a $0 deductible your rates will rise to the point where you’ll be out $377 anyway, the only difference being that it’ll take maybe a year instead of a day. Assuming you’re not the kind of person who balances a cell phone and a burrito on her lap while cruising in the left lane, get a $500 deductible. A $1000 deductible is too big a hit to pay if your car causes, say, $940 in damage, and a $250 deductible means you’ll be paying rates that are maybe 10% higher than if you carry a $500 deductible.

Q: If every other driver on the road is insured, I’m fine, right?

A: Millions of jackballs drive without enough (or any) insurance: estimates range as high as 25% of drivers in some states. There’s also a little thing called hit-and-run, too.

Given those odds, pay the extra $25 or so a year and get covered against bodily injury from un(der)insured drivers. $15,000/$30,000 is enough to cover your passengers, too. If you live in Illinois, Maryland or New York, this coverage is required anyway.

Q: Say I do hit someone. Does it make a difference if I hit an Escort rather than a Lexus?

A: Damn straight it does. After bodily injury and collision coverage, about half of the rest of your policy covers property damage. Plus legal defense if you need it. Get $50,000 worth, which should cover the price of most any car you decide to crash into.

Q: Anything else?

A: Cars don’t get damaged only in crashes. Your car could get stolen, hit by lightning, hit by a deer, or torched in a Los Angeles Lakers postgame riot. Get comprehensive coverage for this, with a $500 deductible. Comprehensive coverage costs around $100 a year. Some policies cover medical payments, too.

Q: Which I don’t need if I have health insurance, right?

A: No, you do. Not for yourself so much as for any other people in an accident. When lawyers chase ambulances, medical payments coverage is the first thing they go after. Again, this works out to a few dollars a month. Totally worth it.

Q: This is starting to sound pricey. Where can I save?

A: There are vast swaths of the average policy that a smart driver can live without. Don’t get uninsured property damage coverage, which covers damage an uninsured driver does to property other than your car. You only need this if you live on a traffic island or drive around with Ming vases strapped to your roof.

Q: So someone hits me and I’m covered under their policy. Then what? I still need my car, and it’s going to take a while to fix.

A: Check the box for rental reimbursement when you buy your policy. It costs twenty-something bucks a year – less than a day’s rental – and gets you a loaner for up to a month.

If you’re shopping for a new vehicle, first calculate how much insurance will cost. If you can’t decide between an Accord and a Hummer H2, don’t flip a coin. If insurance quotes on the one are double those of the other, get the Accord.

Q: Too late, I already bought. With 0% financing. Didn’t you see my first question?

A: Okay then, smart guy: that means you owe money, probably more than your car’s street value. What if your car gets totaled?

Q: Uh…I figured the lender eats it.

A: Then you’re an idiot. But if you had loan/lease coverage, you wouldn’t be.

If you owe $16,000 on a car that the insurer values at $14,000, loan/lease (“gap”) insurance makes up the difference. For like $3 a month. You can only go without this coverage if you drive something held together with baling wire and duct tape (or if you own the car outright, of course.)

You can’t spell online broker without broke

The danger in a direct mail offer is directly proportional to the number of exclamation points contained therein.

This item is a letter from TD Ameritrade, one of America’s premier discount brokerage houses. TD, which has enough spare cash that it can buy naming rights to the Boston Celtics’ arena, stands for Toronto-Dominion – one of the five banks that oligopolizes the financial industry in Canada. On the list of wretched ideas imported from the north, this offering ranks somewhere between SARS and Celine Dion.

Under the guise of offering you Free Investment Ideas! and Low-Cost Trades!, TD Waterhouse is indirectly encouraging you to weaken the economy. The fine print on this offer (not shown, like you were going to read it anyway) requires you to exercise your 100 trades within 60 days.

Buying or selling 100 securities in 2 months is one of the most efficient ways available to squander your money. Let’s examine why. Anyone dumb enough to take full “advantage” of TD Waterhouse’s generous offer is somewhere on a continuum between

-buying 50 stocks and selling 50 stocks and
-buying 100 stocks

in the allotted time. Let’s look at the first extreme example. Is it reasonable to assume that an amateur investor (or even a pro) could select 50 stocks and have them not only increase in value as a group, but increase by an amount greater than the interest to be gained by alternatively putting money in a certificate of deposit? The Dow has gained barely 1% in the past 60 days, but that comes with an asterisk. The two weakest of the Dow’s 30 components, General Motors and Citigroup, were relegated to the minors last month. Their replacements (Cisco and Travelers, respectively) artificially boost the numbers.

Granted, that’s the riskiest possible way to execute the 100 trades. What about the most conservative way? Buying 100 stocks in 2 months certainly fulfills one of the investor’s first commandments – diversify. It’d also be extraordinarily expensive. If you were to buy in the minimum standard quantities of 100-share lots, and only bought stocks that were trading at close to $1 (i.e. in danger of being delisted), you’d be spending approximately $10,000.

$10,000 to buy the most volatile stocks on the board? Sure, you could buy more expensive and thus presumably more stable stocks, but clearly it’ll cost you more. Buying a full portfolio of $5 stocks – which would still fall well short of blue-chip status – would cost you $50,000. If you’ve got $50,000 to invest, there are far better places to put it than in a basket of 100 low-cap companies. A mutual fund, for instance.

One of the most depressing places in the western world is the race and sports book at The Plaza casino in downtown Las Vegas. Most of its clientele is disheveled, grey-skinned men (they’re always grey, regardless of race) trying to make sense of the Daily Racing Form and its columns of jockey names and previous finishes and other minutiae only tangentially related to who’s going to win the 6th at Ruidoso Downs this afternoon. These men (and the occasional schlemiezel of a woman) subside on flat Schlitz and complimentary hot dogs, not to mention tobacco in all its suicidal forms. The only difference between those horse players (or their even more pathetic counterparts, the dog players) and the would-be tycoons plying their trades with TD Ameritrade? At least the race players get to watch their money disappear quickly. Nor do they hold on to an empty faith that they’ll somehow recover their losses, once their chosen mounts finish DFL.

Even despite a 20% “surge” in the last 4 months, the stock market is currently at only its 1999 levels. But bull market or bear, offering 100 free trades only encourages recklessness. It’s inaccurate to say there are literally no shortcuts to building wealth via investing in securities, but buying 1.67 stocks a day hardly lends itself to the cold fundamental analysis that successful investors swear by.

It’s almost always possible to make some money off some particular security investment. Take General Motors – a company that continues to be emblematic of the United States itself, for richer or for poorer. Could you build wealth with GM stock? Absolutely. Buy it on October 1, 1974 at 15 3/8. Sell it a quarter-century later at 87. Then immediately get certified as a United Auto Workers union member, so that when the stock trickles down to 27¢ and a future American president rearranges the traditional hierarchy of creditors to correspond with levels of generosity shown toward his campaign, you’ll be at the front of the line when it comes time to claim liquidated assets.

Obviously, these numbers were researched retroactively. That should tell you something. TD’s direct mail piece is the equivalent of the local methamphetamine dealer offering 100 free hits (or tabs, or tokes, or injections, or whatever units meth is measured in.) Not only is there no free lunch, there are no free trades. Especially not 100 at once.

If you’ve made it this far in the post then clearly you figure that by now, we’re saving our most fiery derision for TD Ameritrade itself, right? Wrong. TD Ameritrade’s just trying to make a buck. A licit buck that serves the purpose of extracting money from its idiots. TD Ameritrade is doing nothing illegal nor immoral. And yelling “stop me before I throw away my money again” doesn’t change that. Producers can’t produce demand: they can only produce products. Without users, there are no dealers. Without smokers, there are no tobacco conglomerates. Without a Lindsay Lohan or a Josh Hamilton, there’s no need for a Frank Lucas or a Ricky Ross. Without an Antão Gonçalves, there’s no Songhai Empire selling its citizens into slavery. And without idiots thinking that the stock market is a fecund garden ready to be harvested from the comfort of a laptop, there’s no purpose for a TD Ameritrade and its ridiculous offer of 100 free trades.

But hurry. This offer expires today.