We’re scrapping the ads. And therefore raising the viewing price.

The anti-capitalist manifesto from Macmillan Publishers, a division of the $2 billion Georg von Holtzbrinck Publishing Group. Oh GOD I hope Naomi Klein sues us for unauthorized use of the No Logo logo.

Just kidding, we aren’t. Nor would we. Nor would such a move do anything but reduce our readership, which is something we’re trying to take in the other direction, thanks.

People love to complain about advertising – not about its artistic or propagandic merits, but about the medium itself. It’s intrusive. It’s unnecessary. It’s wasteful.

No, commercials make stuff awesome. Banner ads, too. If you’ve got the space, monetize it. Your business, whether home-based or otherwise, needs to generate all the revenue it can. If you think that’s going to somehow compromise your soul, you don’t know what a soul is.

It's disgusting. Look at that intrusive Riddell logo, ruining everything and commercializing the sanctity of sports. Is it so important that they emblazon their name on their product? After all, the product's already been sold. Americans really are the most shamelessly media-saturated people on Earth. I weep for us as a nation.

 

See, the Brits have it right. Here we see AIG's own Wayne Rooney, who plays for the Nike Red Devils, sponsored by an entity called Manchester United, which is a local airline or trucking company or something.

Commercials make television (essentially) free. They make magazines really cheap, assuming you’re among the dwindling few millions who read magazines. For instance, Time sells for $5. Apparently 3.3 million people still read Time, which is an amazing enough superlative in itself, but here’s an even bigger one: 75% of Time’s revenue comes from advertising. So if you removed the ads, you’d be left with a magazine that would a) run about 30 pages and b) have to sell for $20 to generate the same revenue.

If Time sold for $20, Time wouldn’t sell. We may complain about advertising, but it makes things cost less.

We preach again and again at Control Your Cash the wisdom of being a free rider. Free ridership means letting credit card companies charge whatever interest rates they want to the people willing to pay them: and while they do that, you can be the person who enjoys the convenience of buying things while not having to pay for them for up to 60 days (while earning rewards in the process.)

There are myriad ways to be a free rider (or at least, a discounted rider.) You do this every time you buy a coach airline ticket. Laugh or look disdainfully at the people in first class all you want, but you should be kissing their rings: their overpriced tickets subsidize your underpriced ones, letting you fly for less than you otherwise would. For another example, supermarkets historically sold milk at less than cost, the strategy being that if they kept it in the far corner of the store you’d be tempted by all the high-markup items on your way to find the cheap milk.

Wikipedia (heck, most of the internet) works the same way. Enjoy the free content, while letting others donate.

(Save your comments. This isn’t an ethical issue, and it’s not stealing. Wikipedia’s managers don’t charge to access the site, and no one ordered them not to. Same deal with the Corporation for Public Broadcasting.)

The Time magazine numbers above were largely estimates, albeit ones we researched. Here’s an example of an advertising subsidy that we can calculate to the penny:

The entry-level Amazon Kindle (yes, we’re mentioning it again) sells for $139 at the only place you can buy it, Amazon. They recently came out with an ad-supported version for $25 less. Apparently the phrase “ad-supported” didn’t test well, so they went with the indirect “Kindle with Special Offers” instead.

Amazon had a lot of leeway with ad placement – they could have stuck a full-screen ad between every two pages of a book, or put a rotating banner at the bottom of each page. Instead, they didn’t even do as much as that. The advertising consists of just a screen saver (which doesn’t even show up until you’ve gone 10 minutes without touching the Kindle), and an unobtrusive banner on the main page.

Commercialization is nothing to apologize for. If your school district is hemorrhaging money, which it is, why not bring in extra cash while making no fundamental changes? Heck, even the freaking Grand Canyon comes with the occasional subtle and suitably placed corporate logo.

And you know what? Not only is it not the end of the world, it frees up capital to go in places where it can do some good. The more money this site makes, the more inclined we are to write good posts. And keep you coming back. And bringing your friends. And increasing our readership so we can charge more for ads.

(Thanks to our wonderful sponsors – CorpNet, Cash4Laptops, Amazon, Shoeboxed and more. That’s Shoeboxed, digitizing your receipts and other documents since 2006.)

**This article is featured in the Yakezie Carnival-Best of Yakezie this week**

Poor People Largely Choose To Be That Way

ADDENDUM, 7/11: Read the comment below. The idiot who caught Derek Jeter’s 3000th hit is “a couple of hundred thousand in debt.” Too bad he can’t sell lipid deposits on the open market.

It’s one thing to misplace a winning lottery ticket worth 7 digits, and never find it in the one-year window to claim your prize. It’s something far different to have the ticket in your possession and willingly hand it over to the person you bought it from.

The man in the photo who hasn’t spent the last 16 years having non-stop sex with supermodels is Christian Lopez. On Saturday he caught the ball with which Derek Jeter tallied his 3000th hit.

How much is that ball worth?

Of the twenty-eight 3000th hits in history, only Wade Boggs’s in 1999 and Jeter’s were home runs (and thus could be caught by fans.) The husky gentleman who caught Boggs’s gave it back, too. So 3000th hit balls are difficult to price, given that apparently all of them are with the guys who hit them or their descendants.

Baseball’s two traditional career milestones for non-pitchers are 3000 hits and 500 home runs. There are 28 players with 3000 hits, 25 with 500 home runs, giving us something approaching a basis for comparison. The last guy to hit 500 home runs was Gary Sheffield, who’s nowhere near as famous as Jeter, and sure enough, the guy who caught Sheffield’s 500th home run ball also returned it.

The last player of Jeter’s fame to hit 500 home runs was his boyfriend teammate, Alex Rodriguez. Finally, we’ve got a price: that ball sold for $103,579 last year.

The memorabilia market has fallen somewhat since then, but on the other hand Jeter’s would have been the only 3000th-hit ball available for purchase (at least until Tony Gwynn sells his and uses the proceeds to buy a week’s supply of Twinkies.) So let’s call it a $100,000 ball, and forget that 12 years ago some idiot paid 30 times more than that for a chunk of $8 cowhide. (Which still isn’t the highest price anyone’s ever paid for a baseball.)

Christian Lopez gave something worth $100,000 to a guy who’s made $200 million in his career, but it’s not as if Lopez is walking away with nothing. The Yankees and Jeter gave him:

  • suite tickets for the rest of the season ($9,250)
  • 4 front-row seats for yesterday’s game ($1,200)

And the following items, signed by Jeter:

  • 3 bats (about $600)
  • 3 balls ($450 or so)
  • 2 jerseys ($800, given what they’re selling for on eBay)

That’s officially $12,300 in swag, but that figure comes with an asterisk. The tickets, bats, balls and jerseys cost the sellers virtually nothing. The seats were presumably already sold to a corporate sponsor, whom the Yankees will give a bump to. The jerseys, bats and balls cost the team no more than a couple hundred bucks, but Jeter making ink come out of a Sharpie magically enhances the items’ “worth”.

The first two items on that list have no lasting value, and the remaining ones have no utility. Also, their value is determined largely by speculation. In other words, despite their positive price tags, the items that Christian Lopez received were what we here at Control Your Cash would not classify as assets. (It’s right there on page 8 of the book, which you really need to buy.)

We define an asset a little differently than accountants do. To us, an asset is something you own that will help your net worth grow. Baseball tickets, enjoyable and worthwhile as they might be, only help your net worth grow if you sell them. Same deal with game paraphernalia, but at least the latter will last indefinitely. By the most generous of estimates, Christian Lopez sold a legitimate asset for 12¢ on the dollar. Most people take a while to watch their assets lose 88% of their value. Lopez did it in barely an hour.

The reactionary response to this is “karma”. Lopez will enjoy some transcendent benefit, even greater than the $88,000 he lost, by marginally enriching a multimillionaire.  If karma exists, an example of it would be having a prohibitively expensive baseball land in your lap in the first place. Giving it away is insanity. (For an example of karma, regard the grounds crew worker who caught the Mark McGwire ball later deemed to be worth $3 million, and returned it to McGwire. He now works as a public defender, representing people who steal purses from old ladies.)

Stay alive long enough, and eventually you’ll receive a windfall – whether from a obliging housing market, a dead uncle, or a washed-up shortstop. Knowing what to do with that windfall – or at least not discarding it – is what separates the wealthy from the witless.

—————

In 2007, Barry Bonds hit his 756th career home run, the most of any player in history. The fan who caught the ball sold it at auction for $750,000 to someone who then publicly asked people how to dispose of it. And did.

Bonds himself summarized the Control Your Cash position on throwing away money, far more succinctly than we could.

He’s stupid. He’s an idiot. He spent $750,000 on the ball and that’s what he’s doing with it? What he’s doing is stupid.

Barry Bonds is a man who knows the value of a dollar.

**This article is featured in the Yakezie Carnival-Summer Vacation Edition**

Independent thought

It’s a long weekend. Enjoy it, along with this correspondingly long post.

No one really enjoys writing about politics, right? Political writers are some of the wannest, most opprobrious people on the planet.

Furthermore, I (Greg) hate injecting myself into my work. If the words can’t stand alone, then I’ve selected and arranged them poorly. It’s why I usually negotiate a syntactical labyrinth to avoid using the first-person pronoun. What “I” say and am advocating is less important than objective truth.

Today’s post is a little different.

Understand that I’m as far from an anti-capitalist as it’s possible to be. My 19th century ascendants (to say nothing of my modern-day Burundian cousins) certainly enjoyed more quality family time than I do. But if that family time involves hooking up the plow to the ass, rotating the crops, hoping the loom lasts a few more months so we can make some more clothes, and washing ourselves once a week in a communal bucket of fetid water, I’ll take the meaninglessness of modern American life any day, thank you very much. Me and 6 billion other people, despite what some of them might advocate.

Yes, I read Ayn Rand in college and devoured every word. She was humorless, and had the superciliousness that God has blessed so many atheists with, but she knocked it out of the park on capitalism.

The more control politicians have over their citizens’ economic decisions, the more moribund that economy becomes. This is so obvious to me that it barely counts as an observation, but there are millions of people who still don’t get it. No elected official, regardless of his intelligence or that of the people he surrounds himself with, can think a nation (or state or city) into prosperity. An economy is simply too complex and has too many variables to be under the control of anyone or any body of officials.

Cuba has “free” health care, and Americans should be so lucky. Meanwhile, the newest car on the streets of Havana could qualify for AARP membership, questioning the government officials’ economic decisions (and the concomitant political decisions) gets you imprisoned without cable TV and an exercise room, the man in charge is the very definition of “income disparity”, and, oh yeah, people risk their lives to get out.

Meanwhile, back on the shores of the Great Satan, our congressional leaders and chief executive engineer the taking of non-figurative dollars out of tangible pockets.

But it’s laudable, because they’re doing it for you and me. The nation. Our children. Generations not yet born. This is supposed to be the Age of Irony, yet politicians still speak in the same platitudes and people still vote for them.

It’s easier to blame things on people who have actual skin in the economy, and who necessarily have less charisma than politicians whose jobs consist of smiling when necessary, looking earnest when appropriate, and reciting bromides about A Better America, Opportunity For All, and Hope And Change Moving Forward.

Last year, BP’s Tony Hayward paid with his job for his indelicacy when dealing with the sensitive ears of American news consumers. Not that Hayward is suffering – his golden parachute is so heavy it barely opened – but to what end? They could have sentenced Hayward to walk the streets of Ciudad Juarez wearing a placard that reads “Los narcotraficantes son maricas” and it wouldn’t have cleaned up the oil spill any faster.

I’d love to live in a country where John Chambers, Jeff Bezos, Sam Palmisano, Jim Skinner, Rupe Murdoch and the guy who runs Chevron comprised the president’s cabinet while Ray LaHood and Ken Salazar were in private-sector positions where they didn’t have the power to restrict rights (and responsibilities, which scare most people far more than rights interest them). But such a utopia couldn’t exist. Business geniuses have little stomach for the stifling inertia of government. Bureaucrats have even less interest in the dynamism of gambling on public taste and then creating something to sate it, while running the risk of going broke.

For instance, government mandates fuel economy standards for cars. The immediate, reactionary response is, “How you can be against that? Getting more miles per gallon is better than getting fewer miles per gallon, you tard.”

But the very act of Congress passing a law mandating fuel economy standards means that Congress is attempting to force engineering breakthroughs where none may exist. It’s like the (completely true) story about the Indiana legislature codifying the (completely false) value of π.

National fuel economy standards require that the average car sold this year average 32 miles a gallon.

a) If 32 is good, wouldn’t 300 be better? Or even a real-world 99, which is what the Yamaha YBR125ED motorcycle gets. That bike also has an engine the size of a toothpaste cap and a storage capacity best described as “wanting.” So clearly the lower that national mandate is, the deeper the administration is in bed with the petroleum industry. Or something.

b) If a manufacturer sells “too many” 4-wheel-drive SUVs, i.e. if too many consumers find them big and powerful enough to be worth buying, it’ll lower that average fuel economy and result in fines. You get penalized for making a product that lots of people want. Bureaucrats can rationalize it in terms of weaning us off foreign oil, but the result is the same – fuel economy standards send the message that the government is serious about crises both real and perceived, and the individual’s choice as an economic agent is something less important.

c) The “energy independence” argument is ridiculous, as is the “greener planet” one. Things cost what they cost. As long as I can earn a gallon of fuel for a few minutes’ work, I’ll keep buying it as a necessary expense, inelastic to the forces of aggregate supply and demand. (If I want some, I’ll buy some at the going price, and what other people do is irrelevant. Which should be the impetus behind every economic decision.) If refined petroleum really was responsible for making our planet as lifeless as Neptune, it’d cost a hell of a lot more than 3-something a gallon.

Governments decide which lifesaving drugs pharmaceutical companies are allowed to sell – because if they didn’t, apparently GlaxoSmithKline and Roche would gladly watch their customers die one by one. The government would have us believe that drug companies have no incentive to keep their clientele alive, which is why that same government needs to step in and create the Food & Drug Administration.

The FDA is responsible for countless deaths, but indirectly. No one knows who or how many died waiting years for the approval of, say, Nulojix (a newly available T-cell blocker for transplant patients whose bodies are rejecting their new kidneys.)

Dr. Thomas Sowell suggests a simple warning label that no bureaucrat prohibit pharmaceutical companies from emblazoning on its wares:

“This drug has not been approved by the FDA. Take at your own risk.”

The less personal responsibility that government functionaries can keep in the agency of its citizens, the better for that government and those functionaries.

And so to what seems like a straightforward transaction – you buy a house, a lender helps you finance the purchase, the lender gets an income stream and you get a house. Both parties win. All three parties, if you count the seller.

But with the ever-broadening and capricious hand of government sticking itself down everyone’s pants, nothing is ever that simple. That’s why government created Fannie Mae and Freddie Mac, two companies who tried to achieve the never previously noted goal of “getting Americans in houses.” Those two companies represent the “secondary mortgage market” – the company who sold you your mortgage now resells it to the government, adding another layer of complexity and greater potential for fraud. And the government employee in charge of your resold mortgage has less incentive to care for it than you or your lender does.

Remember – every dollar government operates on is confiscated from somewhere. Your daily transactions, your annual tally of how much money you made – all of it goes to feed the beast. The beast does have several worthwhile purposes, the primary one being maintaining a national defense. The rest of the time, our elected bettors and their underlings are busy determining which music requires a warning label, which radio hosts are so inflammatory that they need to be fined, and which games of chance you shouldn’t play.

From a recent AP story:

“Rescuing the two mortgage giants (Fannie Mae and Freddie Mac) has cost the government nearly $150 billion so far.”

“The government” isn’t some monolithic and impersonal entity, especially when it’s in debt. Because $500 of that money is yours. Could you use $500 in this economy? Especially if it was yours to begin with?

The government is supposed to operate with the consent of the governed. Sometimes that even happens. The next time you complain about how bad the economy is (which it not only is, but has been for so long that people are starting to think of a weak economy as an inevitable condition of life), remember whom you put in charge.

**This article is featured in the Yakezie Carnival: Independence Day Edition**

**This article is also featured in the Carnival of Wealth #46-July 10, 2011 Edition**