The Wealthy Really Are Better Than You

Better than you. Better-looking, too, if you're Henry Waxman.

Sooner or later, every website with a passing interest in personal finance posts some version of “The X Habits of Wealthy People”. You know how these lists are going to end before they start. Yeah, rich folks spend less than they earn and don’t drive ostentatious cars. Great, what else you got?

First, that’s not even true. Just because Warren Buffett inexplicably lives in a 53-year old house doesn’t mean that Larry Ellison or Paul Allen does. Despite what you’ve been told, frugality is only a tiny part of this. (But frugality is also the easiest personal finance subtopic to write about, which is why right now some idiot personal finance blogger is crafting a post on how you can save .1¢ per wipe if you buy toilet paper by the ton.)

A note on frugality: when I was 14, my best friend’s father was a successful eyeglass salesman. Regional sales manager, or something. Knowing I’d be entering the workforce soon, and wondering what I’d have to do to beat out the other applicants for that first coveted busboy position, I asked him what he looked for when hiring. His answer?

“Big spenders. I want a guy who orders the lobster and the most expensive bottle of wine, who wears Harry Rosen suits and drives a BMW.”

Why?

“Because he’ll be motivated. He’s got bills to pay and a lifestyle to maintain, so he has to make his quotas whether he wants to or not.”

There are plenty of people who spend less than they earn and who drive Ford Tauri. The vast majority of them aren’t rich.

If you’re not rich, and see no prospects of ever becoming rich, it’s not because you aren’t working hard enough. This should be obvious. Even if you cut out early every afternoon and only work 35 hours a week, how many hours a week do you think the world’s hardest-working rich person is putting in? 350? 35,000? No, clearly the relationship between hours put in and rewards achieved is not a direct one. Or at least not a linear one.
Here’s what rich people do that really does distinguish them from ordinary folk. These are easy to adopt, and don’t even require you to sacrifice that much in the short term, if at all. You just need to think differently.

1. They understand leverage. And its offspring, passive income. There’s an entire generation of financially responsible but unimaginative people who blame the Great Depression for their failure to lead dynamic lives, and who took the mantra “neither a borrower nor a lender be” as Scripture. (It’s actually Shakespeare. Hamlet.) Fortunately, those people are dying off.

Spend money to make money. And borrow it, too. You borrow money to leverage your existing assets. You don’t borrow money to finance a vacation. A 6% commercial bank loan to purchase an office building, whose offices you then lease out to tenants, who make rent payments to you that a) you use to cover your mortgage payments and b) write off your taxes, while you keep the difference, is money well borrowed. An unimaginative frugal person who doesn’t know any better sees that original bank loan as a sleeping tiger. A rich person sees it as the first step to a sustained cash flow.

2. Rich people aren’t “being lived”. As opposed to living. No wealthy person beseeches anyone for a raise. Or does the prep work, explaining his worth to the company and why he’s entitled to more. Being rich starts with the self-determination, as counterintuitive and pollyanaish as that sounds.

The thing is, you probably know this instinctively. Who’s more likely to get rich:

a) The college-educated junior account coordinator who stays late and delivers her sales reports to the boss a day early, hoping to get noticed to the point where she can become an account executive one day and do more of the same, or
b) The immigrant with a shaky command of English who borrows from his cousin to open a falafel stand?

The first couple of years, their incomes might not differ by much. The immigrant might even work longer hours. But his success is contingent on him, and no one else. So is his failure, if any. No one can promote him, but no one can fire him. The point isn’t that all immigrant food vendors get rich. The point is that by living self-determined lives, they’re in a better position to create wealth than the junior account coordinator who’s waiting for the person above her to transfer/get fired/have a baby.

If a rich person wants more money, he creates it. By soliciting another client. By creating and promoting another product. By using another passive income stream. Not by hoping to catch the boss during one of his rare generous moods.

3. They care about output, not input. See our prior post about this.

It doesn’t matter how many hours you worked, it matter how many widgets you created. In fact, it doesn’t even matter how many widgets you created, it matters how much revenue they brought in. And even that is less important than how much profit they generated. (And if you don’t understand the difference between revenue and profit, buy the freaking book already.)

Or take the office building example from above. Once you get enough good tenants in there to fill it, the money starts flowing in with marginal effort. If Tim Cook flies to Helsinki for a ski trip next week instead of going to work, a few thousand iPads are still going to be sold. But the employee who relies on income for sustenance has to apply himself for every dollar. Which brings us to:

4. Wealth ≠ income. Not even close. There’s a reason why the ultra-rich usually keep quiet when Congress discusses raising tax rates on high-income people. Because confiscating more and more of a hard-working person’s income has little bearing on a rich person’s ability to build wealth. Capital gains, IRA proceeds, investment appreciation…whatever its name, money that they don’t directly work for is what separates the rich from the never-will-be.

5. Dust yourself off. Even if you don’t pick up as many clients as you like, or go half a day without having to open the register, a wealthy-person-in-training has a permanent internal motivator; memories of how badly life sucked taking orders at the old job.

6. (Of course) Buy assets, sell liabilities. Put $150 a month in an IRA, or put it in cigarettes by the carton?

**Best Article of the Week in the 121st Edition of the Best of Money Carnival**

If you can’t grasp this, you’ll never get rich.

Get a credit card for the wrong reasons, and this is what will happen to your kids.

We recently showcased the perspectives that rich people share and that the non-rich never think about. Again, we’re not saying that everyone who exhibits a certain set of characteristics will build wealth. We’re saying that everyone who doesn’t, won’t.

One difference that we’d mentioned between those with the capacity to build wealth and those with none is that the former focus on the upside, rather than the downside. If that sounds uselessly vague, let’s apply it to something real: credit cards.

Most of the ads you see for credit cards plug which features the hardest?

  • Low-interest balance transfers
  • Low-interest introductory rates.

To a rich person, those mean nothing. If you’re serious about building wealth, here’s what you care about when obtaining a credit card:

  • Rewards
  • Protection.

That’s it. Nothing else. (Well, maybe credit limit too, but how much they’ll let you charge is usually a function of your payment history with your particular issuer. There’s little you can do to increase your limits until you’ve been with said issuer for a while.)

This imbalance of priorities illustrates the difference between the rich and the dreamers as much as anything else does. Think about what you’re being sold with a ***6.99% APR*** (for 6-month introductory period) card. What exactly does that feature mean?

It’s a promise from the issuer that you won’t have to spend as much for your upcoming failure to pay your balance on time than you otherwise might have.

Same deal with the low balance transfer rate. We’ll say it until we wear out the relevant keys on the computer: examine each transaction from the other party’s perspective. Are they looking for something fair, or are they looking to profit off your hide?

What does a low balance transfer rate mean? Say you’ve got a Chase VISA card, and BB&T is throwing a low-balance-transfer MasterCard at you. The implicit message from BB&T is

“We’re so sure that you’ll be making interest payments to us for the next few years, if not the rest of your life, that we’re willing to put money on it. Here’s a few hundred now, in the form of us paying off part of the interest on your old card. We’ll gladly give you that money (or more precisely, give it to Chase on your behalf) because we know you’ll make it up to us. Over and over again.”

This is no different than a casino giving you a line of credit, and no less ethical. At Control Your Cash, we don’t fault the credit card companies for offering balance transfers. We fault you for accepting them. If Amy Winehouse hadn’t bought all the heroin, her dealer would have had to find some other profession.

So how does someone with a wealthy person’s mentality handle credit cards? First, by never carrying a balance, for reasons so obvious we’re not going to get into them here.

There’s more to it than that. Plenty of people never carry balances and aren’t necessarily rich. The wealthy person takes advantage of opportunities when they present themselves. Sure, that’s easier said than done. But while most opportunities take some effort to uncover, taking advantage of your credit card issuer is about as easy as it gets.

A wealthy person thinks, “I have expenses anyway, so I’d be nuts to pay cash for them when a credit card will let me

  • wait 30 and even 60 days before paying
  • build rewards that cash won’t.”

Time value of money. Spending $5 for something today is dumb when you can receive the same thing now and not have to spend the $5 until next month. That’s called not charging interest, and if every business did it we wouldn’t have an economy. There are perfectly legitimate reasons for paying interest, if you borrowed money that the lender explicitly demanded a return on (and that you’re putting to some economic use that will benefit you more than you’re benefiting the lender.) If you pay interest (e.g., on a credit card) just because you were financing household purchases or couldn’t mail your payment in on time, then you’re just an imbecile.

Discover got famous for offering 1% cash on every purchase. If you had to choose between a Discover card and a VISA that offered no cash back but gave you a “sweet” introductory rate, why on Earth would you choose the latter? Discover is giving you money. Furthermore, why would you pay cash if you could pay with Discover? Again, Discover is giving you money. (It needed repeating. And bolding.) The Federal Reserve doesn’t send you a $1 bill at the end of the month if you use a Ben Franklin to buy something with.

Non-cash rewards cards work splendidly too, as long as you don’t change your behavior to accommodate the card. (I don’t know if they make a Victoria’s Secret MasterCard, or a UFC VISA, but I’d have little incentive to use either one.)

Again, a rich person recognizes opportunity when it’s practically waving its junk in her face. I can benefit without having to do a blessed thing? Then yes, sign me up immediately.

Meanwhile, a loser’s quest is to minimize the damage (rather than trying to maximize the benefit.) The low-interest credit card is the rectangular plastic version of the low-tar cigarette. If you’re going to get financial cancer, why prolong its arrival?

**This article is featured in the Carnival of Personal Finance #326**

Less is More. Even Less is Even More.

That there’s too much information is obvious. So don’t perpetuate the problem.

If you’re reading this, then presumably you’re financially curious if not financially savvy. As the old saying was supposed to go, curiosity killed the overzealous investor. Here, just this once, resist the temptation to check the market daily. It does you no good to let your moods move in sync with what other people are willing to pay for stocks. If the public is an ass, what does that make the person who lets them dictate his behavior? Instead of exposing yourself to numbers that you’re powerless to do anything about anyway, live your life. Walk your dog. Learn HTML. Take shooting lessons. Floss your teeth, which you probably don’t do enough anyway.

The Wall Street Journal, Yahoo! Finance and every general news outlet’s business section each devote a prominent place to the same particular piece of information, listing the index values and changes from yesterday (or from the previous hour, or sometimes the previous minute.) Every change, no matter how minor, becomes newsworthy by definition: otherwise, CNBC and Fox Business would be reporting on something else.

Even no news is news: “Stocks remained largely unchanged today.”

If you’ve ever obsessed about your weight, and most people have, you’ve stepped on the scale daily. (We’re talking to the normal-sized people in the audience, not the fat ones.) It’s not uncommon to weigh yourself twice or even more times a day; say, immediately before and after a workout. (Note to the fat people who are still reading after specifically being told not to a couple of lines ago: a “workout” is this procedure by which you combine aerobic and anaerobic exercise in order to build muscle and burn lipids. “Exercise” is this…oh, never mind.)

Ever been in a relationship where either you or the other person constantly looked for reinforcement? If it happens often enough, suffocation sets in and the relationship crumbles. If he loved you 6 hours ago, and last week, and last month, and a year ago, chances are pretty good he still loves you now.

The week of August 8-12 was an anomaly among weeks on the New York Stock Exchange, with 400-point swings every day. Given the level of the Dow, that means changes of less than 4% every day. Each of which might be meaningful if every jump hadn’t been followed by a fall of similar magnitude, and vice versa.

400-point swings on an index that sits around 11,000 aren’t as important as you think, especially given how fleeting they are. For a comparison, thank God the ordinary digital bathroom scale only gives readouts to the nearest half-pound. There are people reading this right now who would freak out and discover a new thing to obsess over if there existed a commercial scale that could weigh you at 150.3489 pounds first thing in the morning, 151.9849 after breakfast, 150.6227 before lunch and 150.1452 when you went to bed.

Here’s 12 days’ worth of recent market movement:

And 12 months’ worth, each plot point representing the Dow on the 1st day of the given month (or the 31st day of the previous month if the 1st was a Saturday, etc.)

Note the difference in the heights, but also note the difference in the scale.

Most importantly, note the difference in the progression. The same investors and railbirds who were alternately cheering and cursing the market throughout the time span of the first chart could probably look at the second chart with sober happiness, if they a) wanted prices to rise and b) had the capacity to process information at this more deliberate speed.

Seriously, look at the pretty multihued second chart again. Tell the typical investor in September of 2010 that the market is going to do that over the next year, and she’d have been overjoyed. Unless, of course, she was selling everything short. Granted she’d have preferred to have gotten out of the market back in May, but we humans haven’t been equipped with functional hindsight. All in all, the market has shown a consistent path toward growth over the past year. No, it might not in the future. As usual, that’s not the point.

When you check the market as often as it swings, that makes as much sense as a climatologist duly noting that her geographic region of interest warms up every morning yet gets colder every evening.  It’s not that the data means nothing, it’s that it means nothing unless placed in the appropriate context. If you’re a mayfly, or Zsa Zsa Gabor, then go ahead and check stock prices as often as you can. In fact, even that doesn’t make sense because if you’ve only got a short time ahead of you you should be enjoying life, not looking at columns of data.

Most of you are going to check the market tomorrow regardless of what we suggest. If you’re really hungry for information, browse our archives. Or better yet, buy our book and learn what else you should be doing.

**This article is featured in the Yakezie Carnival, The Hurricane Season Edition**