Stop Shopping: A Paean To Sanity

By the way, ladies? A good boyfriend is one who has no desire to accompany you and your friends on your trips to the mall.

By the way, ladies? A good boyfriend is one who has no desire to accompany you and your friends on your trips to the mall.

 

Not literally “Stop shopping,” of course. We’re not encouraging you to sit on your money and let it fester while disengaging yourself from the marketplace. (You can find that advice, moronic as it is, on plenty of other personal finance sites. Most of them, it seems.) You’re going to need stuff, and chances are pretty good that not only has someone out there already perfected said stuff, but they’ve also achieved economies of scale and can sell it to you more cheaply and for less hassle than you can make it yourself. This goes for mouthwash, cars and everything in between.

But for God’s sake, get out of the store. Folks, Amazon has perfected the buying of just about everything but gas and groceries. Also, Amazon has forced century-old traditional retailers to step their collective game up. Yes, Amazon is also a sponsor (and the only place you can get the Kindle version of our fantastic book), but that’s beside the point. We wouldn’t write a puff piece about a retailer, not when 60 Minutes ran the definitive slobbering sycophantic segment on Amazon last Sunday. (Note to people under 80: 60 Minutes is this newsmagazine on CBS that hasn’t evolved nor progressed since it debuted 45 years ago. Wait. “CBS” is a network your grandparents watch. A “newsmagazine” is a TV show that…oh, never mind.)

Back to buying stuff online vs. in a store. 20 years from now, hopefully sooner, the idea of physical “shopping” as an activity undertaken for the purpose of increasing one’s stock of goods is going to seem as archaic as communicating primarily via telephone does to us today.

Earlier this week, the CYC team had cause to buy a dishwasher. Which, given the price and immobility of dishwashers, seems like the rare purchase that might warrant a trip to a store. Okay, fine. Our options for retail stores are limited during the time of the year when CYC decamps to its winter headquarters – the nearest Best Buy is 80 nautical miles away – so we were forced to go to Sears, the 60 Minutes of appliance outlets. We had our hopes set on this beauty from the good folks at Bosch. The model comes with SaniDry™ and EcoSense®, and every discerning buyer knows that copyrighted feature names are the hallmark of a great product.

The dishwasher is regularly $600 if you’re in the contiguous United States, $670 if you’re in the middle of the North Pacific. We’ll go with latter figure, seeing as it applies to us. HOWEVER…

10% discount for using a Sears card, now we’re down to $607. Dishwashers aren’t light, and CYC’s winter vehicle doesn’t weigh much less than the Bosch Ascenta SHE3AR72UC as it is. Ah, that’s where they screw you: the services and incidentals. Someone’s got to put it on a truck and drive it out to CYC Winter Headquarters, 30 miles from the store, and as long as they do so then they might as well install it too. $80 for the former, $10 for the latter. Including taxes, the total came out to $653.69.

Contrast this with actually going into the store, sniffing the floor models and waiting for a clerk (excuse us, “Sears Team Member”) to make the sale. Floor price, $602. Delivery and installation, $200. Ouch. To say nothing of the 60-mile, hour-plus round trip required to have the privilege of fighting for a parking space and then waiting for the previous customer to finish her interminable conversation with the overworked clerk. (“Can I wash wine glasses in this? My husband and I like to entertain on the weekends sometimes. And we like to drink wine. Sometimes we’ll have a dozen people over. Now do you know if we can put wine glasses in this model? Because sometimes they break. They’re very delicate, you know. Yeah, I’m old, I’m female, I like to blather. This is what we do. Would you like to see pictures of my grandchildren? Oh wait, this is the wrong wallet.”)

So yeah, buy as much as you can online and as little as possible via brick-and-mortar means. By advocating that, are we risking a future in which retail becomes an oligopoly, much like cell phone service and automobile sales are? After all, there are only a handful of car manufacturers, and even fewer mobile network operators. Will we eventually see a world where everyone buys from a few online giants while (to overwork an overworked metaphor) “Main Street” continues to gather dust?

No, because millions of “micro-retailers” still exist, smaller even that the Main Street mercantiles. This is a shining example of the barbell phenomenon that Nassim Nicholas Taleb examined (also available on Amazon.) To simplify, you have a few extremely large-volume players, and myriads of tiny players. The 80-20 rule, or some variant thereof. Most of our big-ticket purchases come from one of two places- billion-dollar retailers such as Sears, or…ordinary folk around the globe on eBay (and locally, on Craigslist) who just want liquidity. The latter collectively make up a huge part of the vendorship we deal with, even though each individual eBayer or Craigslist advertiser is as small as small-time gets. The guy sold us our last car was on Craigslist. The “guy” who sold us our last TV was Jeff Bezos, more or less. And the next time we visit a neighborhood clothing or record store out of anything other than curiosity might be the last.

You Can’t Spell “Wealth” Without “O”

Every personal finance blogger's favorite baseball team

Every personal finance blogger’s favorite baseball team

 

Sports analogy time!

Adopting the logic of most people who dispense personal finance advice, the Kansas City Royals are the standard to which all other American League baseball teams should aspire. They’ve set an example that the rest of the league, indeed the rest of the world, can only look at with awe.

Why?

The standings don’t bear that out. The Royals have the 9th-best record in a 15-team league. They’re in 3rd place in the Central Division, 7 games back of Detroit. The Royals are also 4 1/2 games behind Texas in the wildcard race, with 4 other teams between them. They’re about as average and nondescript as a baseball team can be, all the way down to those godawful homosexual blue road uniforms that most major league teams had the good sense to get rid of in the ’80s.

Here’s what makes the Royals special: they’ve allowed only 555 runs, fewest in the league. In personal finance terms, they’ve incurred as few expenses as possible. The Royals are the baseball equivalent of the blogger who makes his own laundry detergent from leftover dish detergent and hand soap, leaves used wet paper towels in the sun to dry for reuse, drives across town because GasBuddy told him that a station 10 miles away is selling 87 octane for 4¢ a gallon cheaper than the station across the street, and makes his own dish detergent from leftover hand soap and laundry detergent.

What the overbearing voices of groupthink will tell you is that frugality – keeping the other team off the basepaths – is the only metric that matters. The fewer pennies you surrender, the happier and more fulfilling your life will be. Assuming, of course, that you enjoy denying yourself the pleasures that only spending money can bring. Yes, sunsets and the smiles on your kids’ faces are free and priceless. Great. If that’s all you need out of life, why are you looking at a computer screen right now?

There are two components to building wealth, and their relationship is every bit as symbiotic as that of the rhino and the tickbird. Your money can’t grow unless it exists in the first place (which is the lament of the frugality zealots.) Equally important is that you can’t just spend all your time amassing a modest pile of post-expenses cash and then trying your best to keep that pile from decomposing. Being adept at scoring runs gives you far more margin for both error and creativity on the other side of the ledger. The Boston Red Sox have a sense of proportion. They’ve allowed 8% more runs than the Royals have, putting Boston in the middle of the pack as far as defense goes. The Red Sox have also scored the most runs in the league, and not coincidentally have its best record. (The Royals are 11th in the league in scoring.) Offense without defense is useless, and vice versa.

You gotta make money, and holding yard sales isn’t going to cut it. So what’s the quickest and most efficient way around that conundrum? You could make yourself more valuable at your place of employment, but a) we can’t help you with that and 2) your employer will still be profiting off your hide. Instead, you have to learn how to leverage: how to defer current rewards for larger rewards down the road, ones that are positively disproportionate to the time elapsed. You need to know the difference between an IRA and a 401(k). And between a Roth and a traditional version of each. What a mutual fund is, and why it’s not a choice between investing in a mutual fund or a 401(k), etc. Learning about investment vehicles might not sound all that gripping to you. It might not be, and almost certainly isn’t, what your formal education focused on. Consider basic financial knowledge to be part of the price of being a functioning and productive member of society.

You know the rudiments of physical health, right? Smoking bad, grilled salmon good, sitting on the couch bad, riding a bike good etc. You didn’t need a degree in dietetics to comprehend that. Similarly, you don’t need a CPA designation to understand how tax brackets work and what the difference between credits and deductions is. We’re leading to yet another plug to buy our book here, but that’s not the primary purpose of this. Rather, we’re beseeching you to stop being fanatical about saving as much money as possible. Per hour committed to the task, it’s far more efficient and beneficial to look for ways to increase your existing stock of wealth than to look for ways to cut spending a little more. No worse advice has ever made it into axiomatic form than “A penny saved is a penny earned.” Nonsense. Once you start building a positive net worth, earning pennies becomes far easier than saving them. Also, the opportunities to earn greatly outpace the opportunities to save. You can only save so much. Your powers of accumulation are greater than that, and probably greater than you can imagine.

Or as we say over and over again, buy assets and sell liabilities. $7 spent on our book beats $7 saved by making your own toothpaste and placing the proceeds in a jar. Even if you’re saving orders of magnitude more than that, you can still do even more by buying assets. $2000 in an index fund beats $2000 negotiated off the price of a car. The former is dynamic, the latter static.

Now excuse as we hit you with the hard truth. The post up to this point was written for the benefit of those who aren’t carrying consumer debt. If you have a credit card balance or outstanding student loans, forget everything we said. Different, more spartan rules apply to those with a negative net worth. If you’re below zero, that’s where (and only where) the frugality kooks have a point. Do everything in your power to pay off those debts. Wear cheap clothes. Amuse yourself. Don’t be an idiot and plan a $20,000 wedding. You can’t build anything until your net worth starts with a +, however unassuming that number might be. Having a little bit of money puts you on a different and better continuum than the one the indebted are on. A failure to grasp that is why almost all poor people stay poor.

Throwing Away The Packaging

 

Make us an offer. We’re not using it.

 

(This post contains repeated references to video games, a subject we know nothing about. Forgive us in advance if our descriptions are stilted, ignorant, or both.)

A few days ago, Boston Red Sox owner and investor/former commodities broker John Henry bought the Boston Globe for $70 million. The paper sold for $1.1 billion 20 years ago, meaning it’s lost 95% of its value. Why would a rational, profit-maximizing businessman buy into a dying industry, even at what seems to be a low price? Not a rhetorical question, especially since newspapers are notorious for being operated by people not known for their aptitude with a dollar.

Henry didn’t buy a newspaper. He bought some sweet real estate, with a disposable information delivery system thrown in. (We don’t mean that the newspapers themselves can be discarded. We mean the very apparatus that creates and distributes the papers is ancillary to the deal.) The building that houses the Globe could sell, today, for at least $5 million more than Henry paid. (Granted, that number comes from the Globe‘s crosstown rival. But, as we said in high school debating class, still.)

The additional $1.03 billion in value that the Globe (oh, enough with this pretentious italicizing of newspaper names, like they’re somehow deserving of a higher status than other commercial enterprises aren’t) commanded in 1993 was illusory. Today the paper and what’s printed on it, and even its website, have negligible worth. All that matters in this transaction is the commodity that, as Will Rogers pointed out, “they ain’t making any more of.” But “Local Tycoon Buys 135 Morrissey Boulevard” isn’t much of a headline. (On a side note, Henry insisted that the previous owners – The New York Times Corporation – hold on to $100 million in pension liabilities. Which they did. If business deals had referees, this one would have called a TKO several rounds ago.)

So the paper was the marquee acquisition, but as such trades go, strictly a throw-in. The Mike Krushelnyski of the deal. Right now you’re saying to yourself, or possibly aloud, “Why are these idiots wasting my time with a story about a billionaire’s latest endeavor? This has no bearing nor application to my life.”

Pish. Also, posh. Earlier today, the CYC principals spent $100 and became proud owners of their first-ever video game: Madden NFL 25. Specifically, Madden NFL 25 Anniversary Edition. For Xbox. We weren’t daunted in the least by the reality that we don’t own an Xbox. Nor would we know what to do with one if we did. We do, however, enjoy watching our de facto national pastime. And here’s what prompted us to buy a product we have no utility for: said edition of Madden comes with a code good for a season of NFL Sunday Ticket Max. We bought a retinue of NFL games and got a superfluous video game for good measure.

(If you know what NFL Sunday Ticket is, skip this paragraph.) If you’re European, a fan of Broadway, or both, we can explain that NFL Sunday Ticket is a TV subscription package that lets people watch football games they’d normally be unable to. The National Football League plays 80% of its schedule on Sunday afternoons (and mornings, in the time zones that CYC headquarters shuttles between.) There are 32 teams in the league, which means that often 4 and sometimes as many as 10 games are going on simultaneously on Sundays. With the NFL knowing the value of scarcity, and the human head having 18 eyes too few to take in all the games anyway, viewers who rely on basic over-the-air broadcast TV have only 1 or 2 games available in their particular region at any given time. (Said Sunday games are broadcast on CBS and Fox, which are available to 99% of American homes, without charge.) If you live in Phoenix, you’re probably not going to get to see the Miami Dolphins play. If you live in Jamestown, North Dakota, the Houston Texans are often going to be nothing more than a rumor. But Sunday Ticket changed all that, making theoretically any game available to anyone willing to pay to watch it.

Sunday Ticket Max, as distinguished from Sunday Ticket, also includes the glorious Red Zone Channel. It features live cuts to the most crucial moments of each game, non-stop, with no commercials. Which is so amazing that it warrants both italicizing and boldfacing. The catch is that Sunday Ticket is only available via DirecTV, a company we happen to patronize already. And as long as we’re listing catches, this deal is only available via Amazon. And EA Sports is making only 100,000 copies of the Anniversary Edition.

Sunday Ticket Max normally costs $300 a season. And unlike its unMaxed counterpart, allows you to watch games on iPads and stuff.

As best we can tell, the video game without the DirecTV code – the non-Anniversary Edition – will sell for somewhere around $55 on eBay. So for $45, we’ll be getting $300 worth of beautiful, bellicose, brain-deadening NFL action. Barely a dollar a game. (Also, CYC’s Winter Headquarters are in a condo complex, one whose cable package bafflingly excludes The NFL Network. Which meant that watching Thursday night games, shown exclusively on The NFL Network, required us to visit the local bar and inhale smoke. No more, given that Sunday Ticket allows us to watch Thursday night games too.)

Today’s lesson? When you reach into your wallet, remember that ultimately you’re not buying a “product” – a good or a service. You’re buying a benefit. The old advertising axiom fits perfectly here: “People don’t want soap. They want clean hands.” The soap is secondary. In our case, the video game was secondary. Even better, we can sell it, let someone else enjoy its benefit, and extricate said benefit from the only one we care about – the ability to watch football at our leisure.